In summer 2013 the Ö3 Blobbing Tour was sponsored by Jacobs Icepresso, with ten different bathing beaches throughout Austria as its destinations. The main tasks lay in the design, organization and implementation of the Icepresso image with chill-out area, seating and lounging options, ice-cold Icepresso samples from the promoter team and bathing guests encouraged to have a go at blobbing.

Our idea was to utilize the brand presence to the full by positioning the superstructure optimally so that guests were looking directly at the entire Icepresso area as they arrived at the lido. The sampling was implemented perfectly, as the chilled sprinters and coolers meant the product was always served to the guests ice-cold. To sum up: 18,500 visitors and more than 17,000 Icepresso given out as samples.