Brand PR

Shine Baby Shine

The Italian fashion label PINKO wanted to generate attention for the Shine Baby Shine sneaker collection through social influencers and celebrities. For this purpose, we addressed potential brand ambassadors and activated them in order to promote the collection through their social media channels.  

The objective: the editorial output via the online and social media channels of the influencer increases brand awareness, sustainably strengthens the image in the relevant target group and activates the communities of the social influencer.