Ritter Sport



Communication in the space aims to make the Ritter Sport brand something to be experienced outside of the supermarket.

To this end, our team at VITAMIN E developed and realized a holistic concept, the focus of which was the flagship store "Bunte Schokowelt" (Colorful World of Chocolate) in the historic heart of Berlin.  

The Schokowelt store allows visitors to experience and enjoy the world of Ritter Sport with all their senses in various different areas: alongside a café and the shop, the visitors can have a go at making their favorite chocolate in the chocolate creation section. In the chocolate workshop, children learn all about chocolate and can even make chocolate for themselves.