SAMSUNG & CHEIL
In Austria, football is the national sport: Eight out of ten Austrians watched at least one game during the 2008 European Cup! In parallel with Euro 2008, which was held partly here in Austria, we were tasked with developing a roadshow through more than 40 towns and cities, with the aim of entertaining, thrilling and inspiring football fans.
Between June and September we toured through Austria with the Euro roadshow, achieving registrations of 600,000 on fußballverbindet.at. Alongside the creation and the construction of the interactive arena, we also took charge of the planning of the live entertainment programs and the staging of the fun area with football-inspired attractions.
With a total of 14 vehicles, we covered 120,000 kilometers - which equates to three times around the world. We held 15,000 consultations - with individuals ranging from schoolchildren to pensioners - and inspired 877,000 people.