Char Broil



In January 2016 the American manufacturer of barbecues and grilling accessories opened its European location in Hamburg. Previously available only online and through retail partners, the brand and products, as well as the "real American BBQ", were now to be made tangible in a dedicated store.

The planning, realization and overall operation of the first Char Broil pop-up store were all taken care of by our specialists at Pop Up My Brand. In Hamburg's Rindermarkthalle in St. Pauli, a barbecue store was created in "meatpacker district" style, with the operation time extended beyond the planned time frame due to its huge success. 

Alongside its own products, Char Broil also integrated presentation areas for cooperation partners, including, for example, a well-known men's outfitters and a Hamburg brewery. In addition, the area served as a location for cookery courses, as well as grill and blogger events that conveyed the "real American BBQ" experience in a rather special way.