Samsung Electronics Austria

VAMP Award 2013

VAMP Award 2013

"Best POS Promotion" category: SILVER

Client: Samsung Electronics Austria / project: First Austrian Angry Birds Championship

At the first Austrian Angry Birds Championship, the aim was to familiarize consumers with the gesture controls of the new Samsung Smart TVs. We toured with the championship through eight federal states, stopping in shopping centers and inviting interested visitors to play along.

Registration took place directly at the stand, and three levels were played of the universally well-known and popular Angry Birds game. The points value was recorded on a specially programmed website, and in the end the three best players for each federal state were invited to the grand final in Vienna. Here they competed for first prize, a round-the-world ticket for two people. In addition, the three top players were invited to London for the European grand final. As a particular incentive, a Series 8 Smart TV was given away to the best players in each federal state.

The roadshow was accompanied by an online and TV campaign. During the morning breakfast show Cafe Puls, the campaign was advertised over a two-week period, and the game was also presented live in the show.